Home Meal Replacement (HMR) Becomes a New Lifestyle

The outbreak of COVID-19 has changed our lives. It has also changed gastronomy. Some of the most notable changes in the food industry include the proliferation of meal replacements at home, consumption of meal-hit kits, online ordering, takeout and drive-thru. HMR has been on the radar of the foodservice industry for over 10 years. The difference today is the number of grocery stores offering HMR options and the increased quality and variety of items. It’s no longer standard fried chicken, potato wedges and coleslaw. Several innovative dishes are now available at popular grocery chains, including Sobey’s in Ontario and Nova Scotia, Metro in Montreal, Longo’s in Vaughan, Ontario, and Loblaws in Toronto. Home Meal Replacement (HMR) mainly includes Ready to Eat (RTE), Ready to Heat (RTH) and Ready to Cook (RTC). Ready-to-Eat (RTE) with 55.05% market share in 2021 sales. His signature HMR products include meal replacement shakes, meal replacement porridges, meal replacement cereals and meal replacement bars.

Leading players in the global home meal replacement (HMR) market are CJ Cheiljedang, Nestle, Herbalife, Kellogg and BY-Health, accounting for 17.32% market share in 2020 revenue. Market concentration is not high. Players are focused on North America, Europe, South Korea, and China. In recent years, there have been many new entrants, including China, such as Wonderlab (2019), FFIT8 (2019), Keep (2019), and his new HMR brand has also attracted a lot of capital investment.

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