Faculty concerned about ASU logo change
Published: Monday, September 9, 2013
Updated: Monday, September 9, 2013 16:09
Friday’s Faculty Senate meeting was the site of heated debate over the various aspects of ASU’s newly adopted logo and seal in response to an Aug. 25 editorial published in the Jonesboro Sun.
There has been some concern expressed that the new “STATE” logo reflects an increasingly athletics-driven campus and overlooks the substantial academic aspects of Arkansas State University.
In addition, the minimized representation of the word “university” on the ASU seal sparked criticism from some faculty who remember the battle to make “Arkansas State College” into “Arkansas State University.”
“A lot of the people expressing concern to me are alumni,” John Hall of the psychology department said. “Maybe more conversation could have been held before (the changes) had gone through.”
“This process has been in place since before Chancellor Hudson,” Lynita Cooksey, vice chancellor for academic affairs and research, said.
Cooksey said all interested department staff had a responsibility to attend planning meetings if they were interested in the eventual logo outcome.
Bill Smith, executive director of university marketing, said there has been a nationwide trend for campuses to unite and that the “STATE” logo was designed by people who have a passion for the campus.
“We are trying to get it to where A-State is our identity,” Smith said. “Because honestly, for a lot of people, ASU is in Arizona.”