Stadium vs. Red Wolf
Published: Thursday, September 12, 2013
Updated: Monday, September 16, 2013 13:09
Many universities show their mascot pride by naming streets after them in the surrounding area. The University of Arkansas has Razorback Road, the University of Oklahoma has Sooner Drive and the University of Memphis has Tiger Lane. A new proposition from ASU could add Red Wolf Boulevard to the list of roads named after university mascots.
“It makes it a very easy gateway into campus,” Bill Smith, executive director of university market and communications, said.
This summer the city of Jonesboro proposed to change the name of Stadium Boulevard to Red Wolf Boulevard in order to tie the ASU campus to the town. The change would be implemented from where Stadium breaks off from Johnson (near the ASU Equine Center) down to the bypass.
The name change would be processed through the city and will be voted on at the next city council meeting. Chancellor Tim Hudson delayed discussion and voting of the street change during the summer so students would be able to give their opinion on it once school began.
“We certainly hope they’ll be supportive of it,” Smith said.
Smith added there was tremendous support from the locals.
Brandon Crabtree, manager at Andy’s on Stadium, is behind the proposal.
“We think (the name change) could help out with school spirit,” he said.
Tucker’s Appliance manager Bobby Williams said he is going along with all the other businesses located on Stadium.
“Whatever everybody else votes for, I’m on the same page,” he said.
Marketing changes seem to be a worry for the businesses, however. Williams said he was worried about the address change and what it would mean for advertising.
“It could be a pain, marketing wise,” Crabtree said.
According to the proposal typed up by Jeff Hankins, vice president for strategic communications and economic development for the ASU System, businesses will still be able to use materials with the Stadium name and mail can still be delivered when addressed with Stadium Blvd.
The proposal also stated that any other signage promoting ASU would be paid for by the university instead of the city.
“We were going to help with signage for the city if they requested it,” Smith said.
Students are also expressing their agreement with the suggested name change of Stadium.
At the first SGA meeting of the semester, discussion turned to the name change of the street. Some students agreed it would be a way to encourage more campus involvement. Jordan Mays, a sophomore criminology major of Jonesboro, was on board with the idea.
“Changing it would promote the whole school in general,” he said.
Austin Sandy, a sophomore graphic design major of Jonesboro, said he is accustomed to Stadium Boulevard but is excited about the thought of change.
“I think it shows that they have a lot of pride for the university that is doing so much for this community,” Sandy said. “From a recruitment standpoint this could be a big thing. Imagine prospective students cruising down Red Wolf Boulevard on their first visit at A-State. Imagine the excitement at all of the restaurants along Red Wolf Boulevard after a big win.”
Sandy said this could be a great change for Jonesboro and a new landmark for fans.
The Jonesboro city council meets every first and third Tuesdays of each month at 300 S. Church St. Students are encouraged to attend the discussion over the Stadium name change.