Our View: Prioritizing what we value
Published: Monday, October 7, 2013
Updated: Monday, October 7, 2013 17:10
Although price is not always proof of quality, it almost always is an indicator on how we will come to value a product.
For example, some companies, especially in retail, are known for putting high prices on their goods, because consumers confuse high-prices with high-quality.
Where we choose to spend our money is also a strong indicator of how we prioritize the things that are valuable.
If looking good is valuable to you, new trends will be the Achilles’ heal to your wallet. If drinking coffee is a priority spending $5 at Starbucks is a non-issue.
Consequently, we assume someone who is getting out of a Lamborghini to be more successful than someone rolling up in a Geo Metro.
We look to someone who is making $4 million a year as having a more significant job than someone who is only making $30,000.
This stems from a belief that income reflects on the quality of the individual, the quality of their job and the importance of what they do.
However, when we look to the real world, it appears that our standards for identifying success, job quality and significance are misleading.
This is most evident by the fact that 40 of the 50 states’ highest paid state employees are athletic coaches.
Before Bobby Petrino had his incident, he was making $3.6 million. While the most prestigious member of government, Gov. Mike Beebe, only makes $86,890.
As rowdy as some football players can be, there is a huge discrepancy in the work load, as well as the consequences of performance. When Petrino left the University of Arkansas the university lost some recruits and tuition numbers were prospected to fall. Many of us did not feel an effect.
However, if Gov. Beebe signs a piece of bad legislation into law, every individual, institution, and business is affected. The consequences from the position of governor are far outreaching from those of a head coach, yet the salaries are not reflective.
This is a clear sign that we as citizens value entertainment more than we value sound government policies.
So while we aren’t visiting our national parks in this season of shutdown, let’s not forget that we help apply this value.
At least during the government shutdown we can still watch our college football.